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Video Marketing Tips – Ep20 – Actors

Mar 13th, 2020 • andy@morkproductions.com

There’s always a story when producing a video.  In that story, there’s always people. They might be workers, clients, or something entirely different.  What’s the best way to go about finding those people?

In some of our videos, we often have our clients go through their day-to-day actions for us to film.  This allows us to get the most authentic footage possible to their work flow. However, sometimes that requires a hypothetical ‘client’ to interact with.  For these scenes, if there isn’t a client to work with, we will often bring in friends, family, or even ourselves to sit in the client role.

However, sometimes the degree of acting we need goes beyond basic actions and emotions, and that’s when to hire a professional.  Working with actors allows you to easier mold how they look on camera, because they’re used to subtle feedback. (show Ransom and multiple takes of the same shot here)

Here’s the bottom line.  People doing their primary jobs on camera is a safe bet to get good footage, but for more complicated scenes, having paid actors is a valuable asset.

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Video Marketing Tips – Ep18 – Eye Contact

Mar 2nd, 2020 • andy@morkproductions.com
As a viewer of this video, you take the perspective of the camera’s point of view.  As the subject in the video, I have two options. I can look directly at the camera, or somewhere besides the camera.  Each of these options has positives and negatives. For example.  In these videos, I look directly into … more »