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There’s always a story when producing a video.  In that story, there’s always people. They might be workers, clients, or something entirely different.  What’s the best way to go about finding those people? In some of our videos, we often have our clients go through their day-to-day actions for us to film.  This allows us … more »

Video is a great medium to communicate information to people.  You can talk to your audience, display facts, show images, cut to example footage, all at the same time!  However, the human body has limits. We can only look at one thing at any given time. For example, in the previous video, we hid a … more »

As a viewer of this video, you take the perspective of the camera’s point of view.  As the subject in the video, I have two options. I can look directly at the camera, or somewhere besides the camera.  Each of these options has positives and negatives. For example.  In these videos, I look directly into … more »

In this video I’d like to talk about planning. When producing content for your company, it’s important to plan ahead.  Much like when you read a book, each chapter builds into the next, telling one cohesive story.  In the same way, your videos, blog posts, and other marketing pieces should tell one cohesive story of … more »

Have you ever had a conversation with someone where their body didn’t match their words?  They insist they’re engaged with what you’re saying, but their actions say otherwise. On their phone, not giving good eye contact; they aren’t enjoyable to be around. When communicating on video, it’s important to have your body language match the … more »

What you wear can say a lot about your company.  It’s a major part of your first impression, both in person and on video. If you haven’t already noticed, I wear the same shirt every single friday tip video for consistency.  I promise I’ve washed it. The goal is to get people familiar with the … more »

Another Friday, another quick tip!  This week’s topic: Cell phones. When people think of quality video, they often think of big production cameras, complicated setups, and tens of thousands of dollars.  However, technology has been advancing incredibly rapidly, and getting a good image is as easy as pulling out your smart phone. The cameras in … more »

Another Friday, another quick tip!  This video’s subject: thumbnails. While videos are often used as a first impression for a business, a thumbnail is a first impression for the video.  Ideally, a good thumbnail will give the viewer a general idea of the type of content they’re about to watch. It should be visually engaging, … more »

Another Friday, another quick tip!  This week’s topic: platforms There are so many places where your videos can live.  Facebook, your website, LinkedIn, on stage at a conference, the possibilities are endless.  Knowing where your video will live is important information to know how your video should capture your audience’s attention. If someone is on your … more »