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Video Marketing Tips – Ep20 – Actors

Mar 13th, 2020 • andy@morkproductions.com
There’s always a story when producing a video.  In that story, there’s always people. They might be workers, clients, or something entirely different.  What’s the best way to go about finding those people? In some of our videos, we often have our clients go through their day-to-day actions for us to film.  This allows us … more »

Video Marketing Tips – Ep18 – Eye Contact

Mar 2nd, 2020 • andy@morkproductions.com
As a viewer of this video, you take the perspective of the camera’s point of view.  As the subject in the video, I have two options. I can look directly at the camera, or somewhere besides the camera.  Each of these options has positives and negatives. For example.  In these videos, I look directly into … more »

Video Marketing Tips – Ep17 – Planning

Mar 2nd, 2020 • andy@morkproductions.com
In this video I’d like to talk about planning. When producing content for your company, it’s important to plan ahead.  Much like when you read a book, each chapter builds into the next, telling one cohesive story.  In the same way, your videos, blog posts, and other marketing pieces should tell one cohesive story of … more »

Video Marketing Tips – Ep16 – Body Language

Mar 2nd, 2020 • andy@morkproductions.com
Have you ever had a conversation with someone where their body didn’t match their words?  They insist they’re engaged with what you’re saying, but their actions say otherwise. On their phone, not giving good eye contact; they aren’t enjoyable to be around. When communicating on video, it’s important to have your body language match the … more »

Video Marketing Tips – Ep15 – Clothing

Mar 2nd, 2020 • andy@morkproductions.com
What you wear can say a lot about your company.  It’s a major part of your first impression, both in person and on video. If you haven’t already noticed, I wear the same shirt every single friday tip video for consistency.  I promise I’ve washed it. The goal is to get people familiar with the … more »

Video Marketing Tips – Ep14 – Cell Phones

Jan 27th, 2020 • andy@morkproductions.com
Another Friday, another quick tip!  This week’s topic: Cell phones. When people think of quality video, they often think of big production cameras, complicated setups, and tens of thousands of dollars.  However, technology has been advancing incredibly rapidly, and getting a good image is as easy as pulling out your smart phone. The cameras in … more »

Video Marketing Tips – Ep13 – Thumbnails

Jan 27th, 2020 • andy@morkproductions.com
Another Friday, another quick tip!  This video’s subject: thumbnails. While videos are often used as a first impression for a business, a thumbnail is a first impression for the video.  Ideally, a good thumbnail will give the viewer a general idea of the type of content they’re about to watch. It should be visually engaging, … more »

Video Marketing Tips – Ep12 – Platforms

Jan 13th, 2020 • andy@morkproductions.com
Another Friday, another quick tip!  This week’s topic: platforms There are so many places where your videos can live.  Facebook, your website, LinkedIn, on stage at a conference, the possibilities are endless.  Knowing where your video will live is important information to know how your video should capture your audience’s attention. If someone is on your … more »

Video Marketing Tips – Ep11 – Backgrounds

Jan 5th, 2020 • andy@morkproductions.com
Another Friday, another quick tip! This week’s subject: backgrounds Everything you show your audience in a video communicates something. What you wear, what you say, the b-roll footage, it all should serve a purpose. Therefore, you should be intentional with what is in the background when you’re talking on camera. In these videos, we use … more »