Another Friday, another quick tip! This week’s topic: Consistency
A lot of times, when people invest money into video for their business, they think it will solve all their marketing issues. “we had a video made, doesn’t that mean our sales should skyrocket?” Not necessarily. While having a video is helpful, it’s important to keep posting to drive traffic to that content. Pictures, insightful quotes, more video content; this shows that you’re an active company. A good friend that you trust isn’t someone you barely hear from once a year; it’s someone who is actively reaching out to you. In the same way, a dead social media account can come across as an unengaged business.
Bottom line. If you are consistently putting out content, your brand will be at the top of your client’s minds, and you will get more business. period.