Another Friday, another quick tip! This week’s topic: Messaging
Have you ever been in a conversation where the other person wont shut up? They transition from topic to topic without any sign of stopping, and you just want them to go away. In the same way, videos need to stick to the main message. If you focus all your energy on communicating one clear message, your audience will be more likely to retain it. Resist the urge to explain everything, and respect your viewer’s intelligence.
Bottom line. Less is more; by talking about less, your audience will walk away with more.