fbpx
Blog

Video Marketing Tips – Ep4 – Messaging

Nov 27th, 2019 • andy@morkproductions.com

Another Friday, another quick tip! This week’s topic: Messaging

Have you ever been in a conversation where the other person wont shut up?  They transition from topic to topic without any sign of stopping, and you just want them to go away.  In the same way, videos need to stick to the main message.  If you focus all your energy on communicating one clear message, your audience will be more likely to retain it.  Resist the urge to explain everything, and respect your viewer’s intelligence.

Bottom line.  Less is more; by talking about less, your audience will walk away with more.

Related Posts

Video Marketing Tips – Ep14 – Cell Phones

Jan 27th, 2020 • andy@morkproductions.com
Another Friday, another quick tip!  This week’s topic: Cell phones. When people think of quality video, they often think of big production cameras, complicated setups, and tens of thousands of dollars.  However, technology has been advancing incredibly rapidly, and getting a good image is as easy as pulling out your smart phone. The cameras in … more »

Video Marketing Tips – Ep13 – Thumbnails

Jan 27th, 2020 • andy@morkproductions.com
Another Friday, another quick tip!  This video’s subject: thumbnails. While videos are often used as a first impression for a business, a thumbnail is a first impression for the video.  Ideally, a good thumbnail will give the viewer a general idea of the type of content they’re about to watch. It should be visually engaging, … more »