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Video Marketing Tips – Ep5 – Drones

Nov 27th, 2019 • andy@morkproductions.com

Another Friday, another quick tip! This week’s topic: Drones

Lately it seems that having drone video for your business is the best thing to do.  It’s a cool new tech that’s easy to get into, but is it really helping?  As we’ve talked about before, every aspect of a video needs to have a purpose that adds to the content.  When it comes to drone video, it gives a cool perspective on things, but it isn’t always beneficial. If you’re a financial firm, showing drone video of a nondescript office building isn’t going to elevate your message; it’s just going to make your video be longer and less engaging.  However, if you’re a college, having drone video of your beautiful campus would make sense.

Bottom line: Drone video is a great tool, but make sure it’s benefiting your content, not hindering it.

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