Another Friday, another quick tip! In this video I’d like to talk about video Length.
One of the most common questions I get asked from people is ‘how long should our video be?’ While there are number of factors, here’s how I respond. When I start talking, I’m not thinking ‘this needs to be a 20second sentence”, but instead, I’m going to stop talking when my point has come across. In the same way, a video should only be as long as it needs to be to communicate its message. I’ve watched a 10 minute video that felt very short. I’ve also watched a 30 second ad that felt long. The difference is that the 10 minute video communicated 10 minutes worth of content, while the 30 second ad didn’t.
Bottom line. Content is a primary factor in deciding how long a video should be.