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Video Marketing Tips – Ep13 – Thumbnails

Another Friday, another quick tip!  This video’s subject: thumbnails. While videos are often used as a first impression for a business, a thumbnail is a first impression for the video.  Ideally, a good thumbnail will give the viewer a general idea of the type of content they’re about to watch. It should be visually engaging, … more »

Video Marketing Tips – Ep12 – Platforms

Another Friday, another quick tip!  This week’s topic: platforms There are so many places where your videos can live.  Facebook, your website, LinkedIn, on stage at a conference, the possibilities are endless.  Knowing where your video will live is important information to know how your video should capture your audience’s attention. If someone is on your … more »

Video Marketing Tips – Ep11 – Backgrounds

Another Friday, another quick tip! This week’s subject: backgrounds Everything you show your audience in a video communicates something. What you wear, what you say, the b-roll footage, it all should serve a purpose. Therefore, you should be intentional with what is in the background when you’re talking on camera. In these videos, we use … more »

Video Marketing Tips – Ep10 – Scripts

Another Friday, another quick tip!  This week’s topic: scripts If you can’t tell, these videos are scripted.  It helps keep them short and to the point, without rambling.  Those of you who know me in person know I tend to ramble. Scripts are a great tool to make sure the video stays on track and … more »