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Another Friday, another quick tip! This week’s subject: backgrounds Everything you show your audience in a video communicates something. What you wear, what you say, the b-roll footage, it all should serve a purpose. Therefore, you should be intentional with what is in the background when you’re talking on camera. In these videos, we use … more »

Another Friday, another quick tip!  This week’s topic: scripts If you can’t tell, these videos are scripted.  It helps keep them short and to the point, without rambling.  Those of you who know me in person know I tend to ramble. Scripts are a great tool to make sure the video stays on track and … more »

Another Friday, another quick tip!  This week’s topic: motion graphics Have you ever watched a video where there’s engaging content, but there’s nothing interesting to look at?  It’s a fascinating interview or phenomenal information, but no visual to accompany it. This is when motion graphics become a great tool.  In these tip videos, we rely … more »

Another Friday, another quick tip!  In this video I’d like to talk about video Length. One of the most common questions I get asked from people is ‘how long should our video be?’  While there are number of factors, here’s how I respond.  When I start talking, I’m not thinking ‘this needs to be a 20second … more »

 Another Friday, another quick tip!  This week’s topic: Audio The most important thing when it comes to any video is audio.  You could have the nicest camera in the world, but if the audio sounds bad, the video will feel cheap.  In these videos, we have a broadcast mic right next to my mouth for quality … more »

Another Friday, another quick tip! This week’s topic: Header Videos Have you ever clicked on someone’s website, and it’s completely nondescript?  It’s a bunch of text that you don’t feel like reading, and it’s a chore to get to know more about their brand?  This is where a nice header video can keep people interested … more »

Another Friday, another quick tip! This week’s topic: Drones Lately it seems that having drone video for your business is the best thing to do.  It’s a cool new tech that’s easy to get into, but is it really helping?  As we’ve talked about before, every aspect of a video needs to have a purpose … more »

Another Friday, another quick tip! This week’s topic: Messaging Have you ever been in a conversation where the other person wont shut up?  They transition from topic to topic without any sign of stopping, and you just want them to go away.  In the same way, videos need to stick to the main message.  If … more »

Another Friday, another quick tip! This week’s topic: Consistency A lot of times, when people invest money into video for their business, they think it will solve all their marketing issues.  “we had a video made, doesn’t that mean our sales should skyrocket?” Not necessarily.  While having a video is helpful, it’s important to keep … more »

Another Friday, another quick tip!  This week’s topic: Clarity Anytime you’re communicating, whether it’s through conversation, written word, or a video, it’s a transmission of ideas or concepts.  Therefore, it’s important to be clear with your message.  A lot of times, people can get super passionate about their field of work, and start using overly-complicated … more »